On my recent holiday (are you sick of hearing about it yet?) I bought myself a beautiful bangle at Kate Spade. I looked at it in two other Kate Spade stores and couldn’t get it out of my head, so I had to go back and buy it (luckily the store I went to had a bonus sale on – score!) It’s lovely – white and orange giraffe print, with the words STAND TALL engraved on the inside. It makes me smile.
Cut to a few weeks later and there is a surprise in my mail box. I received a hand-written note on a Kate Spade note card from the girl who served me at the Kate Spade store. She was writing to say thank you for shopping in their store, it was a pleasure to serve me, she hopes I’m enjoying my bangle and please stop by and say hello on my next visit. You could have blown me over with a hairdryer. Talk about above-and-beyond excellent customer service! This just made me fall in love with my purchase all over again, and moved Kate Spade up a few extra rankings on my imaginary tally board of luxury brands I would like to shop at in future.
It’s nice to be nice, people. I’m off to grab one of my French Navy notecards and send someone a few thoughtful words. The small things can have the biggest impact.